Felicity H. Barber
I’m a speechwriter, executive communications specialist and coach. I write speeches, advise business leaders on messaging and coach people to deliver perfect presentations, pitches and speeches.
Thought leadership. Everyone’s talking about it. Some people know what it is. And only a handful of people know why it’s important. Why not join them?
Most of us use a resumé to list our skills and achievements. And your resumé is important. But it’s not searchable. If you’re sharing your expertise on social media and via a blog people are much more likely to find you. And being found by the right people (whether that’s investors, clients or customers) makes all the difference. In the new world order it’s who you know and what you know that count.
If you want to be known for something you need to demonstrate you understand it. Thought leadership is the best way to show you the world you have ideas and vision for your industry.
Once you start talking about and demonstrating your expertise you’ll start attracting people that are looking for your particular skills/products. This is critical for individuals, big brands and everyone in between. Today’s customers don’t want a direct sales pitch so thought leadership can help you attract customers and clients without a hard sell.
If you demonstrate you’re a thought leader you’ll develop a following both online and in person. That means, next time you have a new insight or product your target audience will be ready and listening.
More customers, more clients, more investment, more job offers. Whatever value you’re looking to add to your business or career thought leadership is a low-cost way of doing it. What’s not to like?
Did this post wet your appetite? Would you like to try your hand at thought leadership? Click here to discover 8 steps you can take TODAY to become a thought leader.